Chameleon Coffee

Chameleon Coffee founder Chris Campbell approached us with an exciting challenge: to refine and optimize the brand he had spent years building, which had recently been acquired by Nestlé. With rapid expansion and product diversification on the horizon—including ready-to-drink cans, K-cups, bulk bags, CBD coffee, and teas—the brand needed a cohesive system to scale successfully while retaining its craft-made soul and quirky Austin personality. Collaborating with Nestlé and Chameleon’s Austin team, we developed a refined design system and messaging hierarchy that celebrated the brand’s roots while ensuring it stood out in a competitive market. Our package protocol brought consistency across formats while highlighting Chameleon’s organic promise, and updated messaging balanced legacy language with fresh copy that captured the brand’s premium quality and playful charm.

Bear King Brewing Co.

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Bear King Brewing Co.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Bear King Brewing Co.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Bear King Brewing Co.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.