Krakatoa Hot Chips

Explosive snacks that pack a punch. Krakatoa is a fiery challenger brand that combines unique natural spices from across the globe to craft kettle chips that are light years beyond the common “flaming hot” flavors in the snack aisle. We worked with our partners at Amplify Snack Brands to build an immersive flavor experience for hot heads and spicy peeps, creating a revolutionary flavor experience centered around the joy of heat.

Bear King Brewing Co.

We wanted to brand that told a story. Building a brand for a family-owned brewery that’s dedicated to crafting quality beer and offering a place for our community to gather.

In Collaboration with → Alex Roka
Photography → Travis Hallmark
 

A revolutionary take on spicy snacks deserves a logo as remarkable as the product. Animation reveals a volcano hidden in the mouth, forming a unique mark that’s as cool as the chips are hot.

Bear King Brewing Co.

We wanted to brand that told a story. Building a brand for a family-owned brewery that’s dedicated to crafting quality beer and offering a place for our community to gather.

In Collaboration with → Alex Roka
Photography → Travis Hallmark
 

Krakatoa_Overhead
Krakatoa_Hot-Honey_Gels

There is a whole world of chilies out there, each with their own unique flavor, spice, and intensity. We built digital animations and custom packaging that describes the entire flavor experience, including where the spice hits your palette— from the back of tongue, to throat, nose, eyes and scalp.

Bear King Brewing Co.

We wanted to brand that told a story. Building a brand for a family-owned brewery that’s dedicated to crafting quality beer and offering a place for our community to gather.

In Collaboration with → Alex Roka
Photography → Travis Hallmark
 

BearKing_Menu
Krakatoa_Hat
Krakatoa_Yeti
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Krakatoa_Mustards-Revenge
Krakatoa_BlackMagic-Lava
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Project Credits

Work Done at → Helms Workshop
Strategy & Creative Direction → Christian Helms
In Collaboration with → Zach Wieland

Photography → Nick Cabrera